There’s a fibre crisis and not enough people are talking about it.
Did you know only 1 in 10 of us is getting enough fibre? Well for us, that really hit home. Fibre is one of the most powerful tools we have for better health - supporting digestion, balancing blood sugar, lowering cholesterol and reducing the risk of chronic diseases like heart disease and type 2 diabetes.
So why are so many of us missing out?
In 2023, Paul founded Fibre UP out of equal parts curiosity and concern. As someone passionate about health and nutrition, he kept seeing the same problem: fibre was overlooked, undervalued and heavily under-consumed.
So we got to thinking… How could we make fibre easy, effortless and most importantly, enjoyable for everyone, every day? And with that, Fibre UP was born.
Meeting your recommended daily fibre intake can help to maintain...
More than just a drink, Fibre UP is a mission: To reframe how we think about fibre and to make its powerful benefits available without compromise. This is just the beginning. But it starts with a small, daily shift because...
When you Fibre UP, the feel good follows.
Meet our founder, Paul.
"I created Fibre UP to help people realise the benefits of getting enough fibre every single day.”